Put simply, whole body cryotherapy (WBC) is the process of using cold temperatures for medicinal purposes, usually to treat pain. In recent years, it’s become a popular in spas and sports centers to soothe aching muscles, improve arthritic symptoms, “slow ageing” and even help you lose weight. Your bullshit meter might be going off by
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Brand Power: Cryo Centers of America
Cryotherapy, a hyper-cooled air bath that involves standing in a freezing nitrogen-filled tank for up to three minutes, was once just for professional athletes and Hollywood celebrities who swore by its ability to make their bodies feel rejuvenated. As more whole body cryotherapy recovery centers have opened for the general public across the country, local